Blog
Practical guides to App Store keywords, ranks and listings, written for people who ship their own apps.
- Guides · November 6, 2026 · 4 min readThe App Store keyword field: how to use all 100 charactersApple gives you 100 characters of hidden keywords. Here is how to fill them: commas, no spaces, no repeats from your name, and no competitor names.
- Guides · November 5, 2026 · 3 min readApp Store subtitle: how to use 30 charactersYour subtitle is 30 characters that people read and Apple searches. How to pick the words, avoid repeats, and write one that still sounds human.
- Guides · November 4, 2026 · 3 min readWhy your App Store rank moves every day, and when to worryKeyword ranks move a few places a day for reasons that have nothing to do with you. How to tell normal noise from a real drop, with four signs worth acting on.
- News · November 3, 2026 · 3 min readApple Ads Campaign Management API v5 shuts down on January 26, 2027Apple is retiring the Campaign Management API v5 on January 26, 2027, in favor of the new Apple Ads Platform API. What changes and a migration checklist.
- Guides · November 2, 2026 · 3 min readHow to find out which apps outrank you on the App StoreYour rank is half the story. How to see which apps sit above you on each keyword, spot the week one passed you, and find words where they rank and you do not.